Pump up your multiplayer squad with your toys!
EA is a company that knows how to best leverage their brands, and with Mass Effect 3 on the way, we’re already seeing the cross promotion blitz. If you played the demo for Kingdoms of Amalur: Reckoning you’ve already unlocked some gear for the conclusion of Commander Shepard’s story. You’ll grab some more swag for playing through the Mass Effect 3 demo that’s coming on February 14. But the hardest of the hardcore fans have something special to open their wallets for: new action figures complete with DLC.