Also, a Hori-made arcade stick is coming soon.
If you think the recently released Ultimate Marvel vs Capcom 3 is a glorified DLC pack, then I wonder what you're going to make of the new upcoming DLC costume packs. Capcom has announced that starting next week, alternative costumes will be available for download and will be bundled in various groups. Then, every other week, a new pack will be released. Hori has also announced plans to release an Ultimate Marvel vs. Capcom 3 themed fighting stick on December 8, 2011 for $149.99. It'll come with colored buttons or white buttons.