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Sega and Atlus Enter Partnership

The new coupling has Sega acting as distributor.

Sega has found itself in bed with another company again today.  The company that brought us Sonic the Hedgehog announced that they have entered into a partnership with Atlus – this April, Sega will begin its new role of Atlus brand distributor.

What does this mean?  Potentially it means that we’ll see larger runs and localizations of games that fall under the Atlus brand.  By utilizing the impressive distribution network that Sega has in place, there is opportunity to increase exposure for future games like Catherine or the Persona series.

Such a partnership is not new for Sega as they already serve as a means of distribution for 50 companies around the world.



Julian Titus Senior Editor

02/17/2012 at 05:18 PM

Smart. Sega has had more success lately as a publisher than a developer. And better print runs for Atlas games makes me happy.

Angelo Grant Staff Writer

02/17/2012 at 05:47 PM

That's one view, I'm a little more worried about this though.  Remember Vanquish?  They didn't handle that very well, and their idea to release Resonance of Fate at the same time as Final Fantasy XIII was pretty dumb too.  

We'll see how this ends up I guess.

Julian Titus Senior Editor

02/17/2012 at 06:19 PM

Hmm, now that you mention it, they did the same thing with Yakuza 3. But what was wrong with Vanquish? Bad timing?

Angelo Grant Staff Writer

02/22/2012 at 11:17 AM

That's more of an opinion on my part.  The game is quality, but is still looked at as a commercial failure.  Since it's the publisher's responsibility to generate awareness, I blame them.


02/17/2012 at 10:07 PM

Atlus is so over! They sold out and went mainstream!

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