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#ea big

Fixing EA

Oh, Electronic Arts, you're in a bit of a pickle, aren't you?

To say that EA is having a bit of a problem with public perception would be a massive understatement. In the past year they have come under fire for predatory micro transaction practices, cancelled a highly anticipated Star Wars game, stated that single player games are a dying breed, and shuttered yet another well-regarded development team. Their lackluster E3 presentation didn’t do much to help matters. Sure, EA is doing gangbusters as far as sales and revenue, but they have burned up so much good will with their customers that it’s easy to see a scenario where they find themselves in a tough position, relying on their yearly Madden and FIFA games to keep them afloat. As someone who has a complicated relationship with their brand, I have some ideas on how EA can win players over, and move strongly into the upcoming next generation.

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