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#electronic arts

Fixing EA

Oh, Electronic Arts, you're in a bit of a pickle, aren't you?

To say that EA is having a bit of a problem with public perception would be a massive understatement. In the past year they have come under fire for predatory micro transaction practices, cancelled a highly anticipated Star Wars game, stated that single player games are a dying breed, and shuttered yet another well-regarded development team. Their lackluster E3 presentation didn’t do much to help matters. Sure, EA is doing gangbusters as far as sales and revenue, but they have burned up so much good will with their customers that it’s easy to see a scenario where they find themselves in a tough position, relying on their yearly Madden and FIFA games to keep them afloat. As someone who has a complicated relationship with their brand, I have some ideas on how EA can win players over, and move strongly into the upcoming next generation.

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Gamescom 2015 - EA Press Brief

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SSX Review

The breath of fresh air in the series has slightly more realism to make this the definitive extreme snowboarding video game.

The long awaited return of SSX faithfully recreates some of the world’s most glorious mountain ranges and properly evolves the SSX trick engine. This sixth game in the franchise focuses on teams of extreme athletes attempting to conquer the world’s most dangerous cornices to defeat the challenge set forth by a renegade former member of the team. With a World Tour whose plot focuses on getting the team back together, the action within SSX fulfills the wishes of long-time fans who have been dreaming of  diverse characters, high flying tricks and realistic slopes.

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EA Games Purchased Elsewhere Available Through Origin

Some player accounts are finding EA purchases made at retail or on Steam available on Origin.

Gamers who use Steam or who purchased a game by Electronic Arts in the past two years might want to check Origin to see what games the service says you own. Reports from G4 earlier today are indicating that some games are available to play through the Origin service if they were bought elsewhere. EA confirmed this, with some provisions and clarity.

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SSX Preview

Soon you can super uber combo in a world where triple corks are weak sauce.

Inspired by real locations and events such as snowboarding, the long awaited sequel to SSX has returned and it’s more social than ever. The sixth game in the SSX franchise focuses on teams of extreme athletes attempting to conquer the world’s most dangerous mountain ranges with their competition hot on their stalefish. By all accounts, EA Canada has returned SSX to its foundation.

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Layoffs Hit EA Canada and Blackbox

Even though Electronic Arts had a good year, some developers are being let go.

Electronic Arts is in the process of "restructuring", according to a report on The Escapist. The publisher is laying people off in its Canadian workforce, specifically EA Canada and Black Box. The reason for this is unknown considering EA had good sales numbers in 2011.

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Battlefield 3, FIFA 12 Sell Over 10 Million Each

Also, Star Wars: The Old Republic has 1.7 million subscribers.

Electronic Arts made public its financial results for the third fiscal quarter of 2011 and it's reporting that both Battlefield 3 and FIFA 12 sold 10 million copies each across their respective platforms. It also reports that Star Wars: The Old Republic has 1.7 million active subscribers and has sold more than two million units in just a little over a month.

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EA Forums Hacked

Yet another one bites the dust.

EA's forums went offline yesterday without any warning. Electronic Arts has revealed today that it was because the forums were hacked. However, EA has already fixed the issue and the forums are now back online. According to EA UK community manager Dan Sheridan:

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Origin Gains 11 Publishers

Titles from CD Projekt, Trion Worlds and more are coming soon.

Electronic Arts has gained the support of more game publishers for their PC platform, Origin. 11 more to be exact. Trion Worlds, CD Projekt Red, Freebird Games, Robot Entertainment, Recoil Games, 1C Company, Core Learning Ltd, Autumn Games, inXile Entertainment, N3V Games, and Paradox Interactive have all agreed to release select titles from their catalog in the coming months.

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EA Online Passes Can Expire in New Games

Luckily, you can get another one free.

There has been a recent trend of publishers implementing Online Passes in a lot of their games with online play. Whether you agree with this practice or not, when it comes to buying games brand new, you expect your code to work and to be able to play online.

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