EA seeks to expand a brand by possibly diluting the product.
EA has been really trying to turn Visceral Games’ Dead Space franchise into a major brand. In addition to the fantastic sequel that was released earlier this year, the Dead Space name has been popping up on comic books, animated films, a novelization and the franchise spin-off on-rails shooter Dead Space: Extraction for the Wii and PlayStation 3. But if a source cited by Kotaku is to be believed, EA is gearing up for some major expansion of the survival horror franchise.
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