30 years ago today, Sega's blue blur made his debut.
By 1990, Sega was enjoying newfound success with their new 16-bit Genesis system. It quickly became a competent competitor to the NES with popular titles like Golden Axe, Phantasy Star II, and Revenge of Shinobi. But despite the rising success of the Genesis, the platform didn’t have a brand character that could rival Super Mario. Tasked with creating such a mascot, character designer Naoto Oshima came up with Sonic- a blue anthropomorphic hedgehog. Sonic the Hedgehog was released on June 23, 1991- two full months ahead of the Super Nintendo’s debut in America. It was a big summer for Sega, and today marks the 30th anniversary of the moment that made them an icon in the home console gaming space.
