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Sony may be the once and future king (we'll see), but they've had some stinkers for ad campaigns...
Welcome back to marketing 101, where we look back at the historical console campaigns of the “Big Three.” Last time was all about Nintendo, the dominant force in the video games industry from 1986 on. Well, at least until a little electronics company from Japan decided to get into the market in 1995. Let’s see how this upstart conquered the gaming landscape, only to fall far behind due to their own hubris.
A series, reignited.
I stood in line for an unnecessarily long time to pick up my copy of Pokémon X from Nintendo World in New York, but it was worth it. Most would have left the line and picked it up at a more comfortable or convenient location. For myself and many others, the reason why we stayed, braving the cold morning air along the streets of Manhattan, was the sense of community—the very heart of the Pokémon series since its inception. That community is one of the reasons why my time with Pokémon X has been so amazing, but it's much more than that. It's also about the way the the right improvements have been made in all the right spots, the new features, and the nostalgia. X is the best Pokémon game in a long time.
