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30 years ago today, Sega's blue blur made his debut.

By 1990, Sega was enjoying newfound success with their new 16-bit Genesis system. It quickly became a competent competitor to the NES with popular titles like Golden Axe, Phantasy Star II, and Revenge of Shinobi. But despite the rising success of the Genesis, the platform didn’t have a brand character that could rival Super Mario. Tasked with creating such a mascot, character designer Naoto Oshima came up with Sonic- a blue anthropomorphic hedgehog. Sonic the Hedgehog was released on June 23, 1991- two full months ahead of the Super Nintendo’s debut in America. It was a big summer for Sega, and today marks the 30th anniversary of the moment that made them an icon in the home console gaming space.

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I channel my inner '90s mascot attitude and explore a recent troubling trend.

At last year’s PAX East I attended a panel hosted by one of the marketing magicians for Sega of America in the '90s, Al Nilson. At that panel I got up to ask a question about the NEMO project he worked on in the late '80s, but before I did I told this quick story about the time I borrowed the first Sonic the Hedgehog game off my friend when it was first released:  While I was at home being blown away by the technical achievement of Sonic Team’s new baby, my friend called me and said his mother was mad he lent out his new game and was making him come by in a couple hours to pick it up. Since my time was now limited to how much of this amazing new game I was going to be able to play,  I decided to hunker down and try to beat the game before he came to get it. I focused and played as carefully as I could. I ended up beating the game without continuing and with all the Chaos Emeralds. I had the honor of telling Al Nilson it was one of the best "Gaming Zen" moments of my life. He appreciated my story and my love for Sonic.

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