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Return to The BaDlands #18 - Predicting Next Gen Hardware Totals


On 02/18/2014 at 01:01 PM by gigantor21

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Linked to Article Series: Blog a Day (BaD) 2014

DFC intelligence recently projected that the PS4 and Xone are both primed to sell over 100 million units each over the next 5 years. That's a load of horseshit if I've ever seen it, particularly when next-gen consoles didn't exactly reinvigorate the overall market in a big way last year--even alongside Battlefield, Pokemon and GTA.

Thus, here are my way-too-early predictions for how the latest consoles will sell:

PS4 - 100-120 million units

The Sony brand has always been stronger in Europe overall, and the Xbox One won't have any more presence in Japan than it's predecessors. So that's two major markets pretty much locked for Sony. In the States, meanwhile, I expect a closer battle; while the Xone is doing badly now, the brand still has enough strength to be competetive here. Esepcially if MS does itself a favor and drops mandatory Kinect bundling to even up the price difference.

Still, I expect Sony to win both in the US and globally.

Xone - 50-60 million units

As a more expensive, weaker console with one of the worst rollouts in industry history, the Xone has a lot dragging it down. Indeed, even having the advantage in price and performance didn't help them get away from Sony last gen, as the PS3 and 360 are now neck and neck in sales numbers. That's despite the PS3 being a $600 laughingstock with few worthwhile exclusives for the first two years of it's life.

Yet that same comeback is why I'm not as keen on digging it's grave as others might be. While it's bound to end up being second place globally, that doesn't mean it's doomed to sell as low as the original Xbox did in the wake of the PS2's onslaught. I think that it can still do well enough to remain viable as a console--although one has to wonder whether MS would be satisfied with that, given their "Trojan Horse" machinations.

WiiU - 10-15 million units

Nintendo's console, though, is a mess. It's tracking far below the Gamecube in sales, and is the only major console I've heard of that sold less in it's first full year than the holiday launch that preceded it. Later titles such as MK8, Smash and Zelda will help staunch some of the bleeding, but the fact is that the Gamecube had several multimillion selling first party games and still lost to the PS2 and Xbox.

Plus the WiiU has serious problems the Gamecube didn't. No one thought that the Gamecube was a far behind it's competitors--in fact, it was even stronger than the PS2 . The Gamecube was also sold at a profit despite being $150 less than the WiiU's launch price And nobody thought the old Wavebird controller was just a new add-on for the N64.

So yeah. Not getting my hopes up on that one.

----

The industry is going to have a serious problem at the high end. AAA development is already a financially perilous approach, with budgets so bloated that even millions of sales don't guarantee profit. And my projection is that they'll have more or less the same number of "core-centric" consoles as last gen--which is a problem, as budgets are guaranteed to go up again. I expect the ambitions of major devleopers in the AAA space to shrink to accomodate this. 

I also expect smaller indie developed titles to continue their rise in prominence, but not nearly enough to offest the decline of big publishers. For all the excitement and hype surrounding the indie space, it's still a very core-centered niche overall, with few games having the breakout success of a Rust or a Minecraft. Mobile will continue to be a cesspool of scammy practices and IP theft until the bubble it's riding pops.

It will be a time of great change and radical shifts, even compared to the generation that just ended. It's gonna be a hell of a ride.


 

Comments

Machocruz

02/18/2014 at 01:19 PM

I don't see either console selling as many units as their predecessors within the same period of time. Continuing economic depression, economic deflation, lack of mass interest, the potential ramifications of increasing budgets, no new multi-media hook (PS2 and PS3 doubled as DVD/BR players when those mediums were still fresh), significant population and societal decline in Japan, consoles not offering any compelling new value (software or hardware wise),  increasing competition from other devices and entertainment venues.

I'm setting my target low: 60-70 million tops for Xbone and PS4 each. 

gigantor21

02/18/2014 at 09:04 PM

I believe that the PS4's forward momentum can cannibalize enough of the Xone's potential market to get ahead, as long as Sony does the right things to maintain it. The economy being in FAR worse shape than '05/'06 did nothing to stop the PS4 or Xone from breaking sales records, either--even in Europe, which is still a mess.

But even if the PS4 does hit my estimate, I see it more as MS losing customers than the total customer base growing. The total numbers between the two will likely hold, if not shrink a bit IMO.

Machocruz

02/19/2014 at 02:04 AM

I'm wary of using launch as forecast. Launch windows sales are the easy part. Early adopters, tech geeks, obsessive game geeks. Launch sales are not a projection of prolonged, mainstream interest.

 On a side note, this whole record breaking thing in the media is a bit of spin and misdirection, as they're not putting the sales records into context. The PS4 had the best single day launch, but experienced a relatively sharp drop off after the first month and is trailing the Wii over the same amount of time at this point. This actually supports your prediction that PS4 could sell 100 million all said and done, as the Wii did so and was a lot cheaper, but I'm commenting on the media's habit of massaging facts to arrive at the narrative they want to spin. Again.  They  and Sony also b.s.about PS4 shortages. I live in a major city, they're sitting on shelves at major outlets, while supposedly Nintendo couldn't keep up with demand for the Wii, for months on end. I have a network of friends in major cities across the country that can say the same.

Cary Woodham

02/18/2014 at 01:45 PM

LocoCycle just came out for the 360, so now I have NO games on the Xbox One I want to play right now.

gigantor21

02/18/2014 at 09:01 PM

Killzone is literally the only PS4 game I'd want that I don't already have on PC or even the Vita. It's likely to stay that way until Fall at this rate.

Cary Woodham

02/18/2014 at 09:29 PM

Only PS4 game I'd want to play is Kingdom Hearts 3, but that probably won't be out for at least two years.

Super Step Contributing Writer

02/18/2014 at 04:10 PM

Speaking of Wavebird, I really wish I had bought one of those instead of my "R will work for some things, but not all" wireless Yobo replacement for my "you can only move forward diagonally" wired Nintendo controller and my "everything will work or maybe nothing, depends how the wind is blowing" wired MadCatz controller. Siiiiiggghhh.

gigantor21

02/18/2014 at 09:00 PM

One thing that dramatically improved last gen was the quality of third-party controllers. I never dared to try them before a few years ago, LOL. :p

transmet2033

02/22/2014 at 08:53 AM

The other thing that I think will keep Wii U overall sales down is the fact that NIntendo will probably release another console in a couple of years.  The Wii U will have half the amount of time on the market compared to the PS4 and Xbox One.

NSonic79

04/10/2014 at 03:26 PM

Given that all takes place it makes me wonder where they come up with these projection models? Is it the same projection models that say our planet will be uninhabitable by 2080?

As much as I'd like to bash the Xone in thinking it won't make it, we said the same for the Ps3 back in the day with the lackluster release and high price. I just hope even if the PS4 makes it as king, the other two consoles will put up a good fight in the long run.

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