Call of Duty: Black Ops Outsells Modern Warfare 2

Black Ops beat out Modern Warfare 2 day one sales. Set to surpass Modern Warfare 2's five day sales record.

Many claimed it couldn't be done by a non-Modern Warfare title, but the new Call of Duty: Black Ops has outperformed last years Modern Warfare 2 in day one sales by nearly a million copies. Last year Modern Warfare sold 4.7 million, while yesterday, Black Ops managed to sell an impressive 5.6 million copies. This was an estimated sell through rate of $360 million - a $50 million difference above what Modern Warfare 2 pulled in before.

In response Bobby Kotick, the CEO of Activision Blizzard, Inc. had this to say, “There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million. The game’s success underscores the pop culture appeal of the brand."

Pop culture appeal? Undoubtedly. Better than Modern Warfare? The verdict is still out on that one.

Press Release

CALL OF DUTY®: BLACK OPS SETS NEW OPENING DAY SALES RECORD WITH APPROXIMATELY $360 MILLION IN NORTH AMERICA AND UNITED KINGDOM ALONE

Most Anticipated Game of the Year Becomes Biggest Entertainment Launch in History

Santa Monica, CA – November 11, 2010 – Shattering its own day-one sales record, Activision Publishing, Inc. (Nasdaq: ATVI) announced that Treyarch’s highly-anticipated Call of Duty®: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare® 2 in North America and the United Kingdom, according to internal Activision estimates.

Call of Duty: Black Ops, marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment. In its first day on November 9, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates.

Call of Duty: Black Ops is one of the most critically acclaimed games of the year worldwide and was released with unprecedented retailer support and more than 12,000 midnight openings around the globe.

“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”

Call of Duty: Black Ops is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information visit www.callofduty.com/blackops and also via Twitter @JD_2020.

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Our Take

Nick DiMola Director

11/11/2010 at 05:38 PM

Holy. Crap. I can't believe the numbers this game is putting up. I'll say this, there's no question that the game is good. I've been really enjoying it thus far and it just might be better than Modern Warfare 2, but it's clear that Treyarch took some pointers from that title's success. It's also clear that Black Ops uses the MW2 engine.

I'll be interested to hear what the 5 day sales amount to.