Forgot password?  |  Register  |    
User Name:     Password:    

Vita to Possibly Support Multiple Tiered Pricing

Sony takes a long hard look at the mobile market and comes to the conclusion that change is necessary.

With the dawning of DLC updates, digital distribution and cheap mobile and iOS gaming experiences the long accepted concept of a fixed price structure for video games has come under fierce scrutiny. This is particularly true in the handheld sector, which is arguably starting to feel the sting of the free and $5 game apps that are muscling into territory long unchallenged.

This trend coupled with ongoing worldwide economic issues is making Sony think outside the box when it comes to pricing games for the forthcoming PlayStation Vita. Jim Ryan, the big guy at PlayStation Europe, has indicated that they’re looking to offer multiple price-points for Vita software to counteract the ever-changing economics of the handheld sector.

“I think it would be safe to assume we will take a more tailored approach than perhaps we’ve done in the past,” said Ryan in an interview with During last week’s Vita Event in London he admitted that it would be “foolish and naïve to ignore what’s happening” in the smartphone market.

While this is certainly no confirmation of multiple tiered pricing, Ryan’s comments are quite telling, serving as evidence that Sony isn’t taking the consumer base for granted when it comes to pricing certain games. Multiple tiered pricing would not only allow for a more competitive and consumer-friendly market, but would also add value to the higher quality titles like Uncharted and Resistance.

“It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69 pence thing that you’ve downloaded on your iPhone,” continued Ryan.

“If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”

With launch titles already going for greatly varied price points in Japan and a European launch line-up starting to solidify, it’s likely we’ll know sooner than later if Sony decides to put its money where its mouth is.



Our Take

Jesse Miller Staff Writer

11/30/2011 at 03:40 PM

This is something I've been harping on for quite some time. Publishers need to realize that not every title is fit to release at the $60 mark. Games with fantastic length or an unparalleled experience should still understandably go for top dollar, but titles like Shadows of the Damned would have sold better had they been available at a more reasonable price point.

Nick DiMola Director

11/30/2011 at 03:52 PM

Absolutely true. It's a shame too (about Shadows of the Damned), it's in my top 5 games of the year.

Julian Titus Senior Editor

11/30/2011 at 05:01 PM

I agree that B level games should be cheaper out of the gate. I've been saying that for years. A tiered pricing structure is fine, and makes sense in this new handheld market. But you can't have it both ways. You can't sell a game at close to full price and then expect people to pay extra for content that should have been part of the package to begin with. The Ridge Racer pricing is almost criminal, and I hope that isn't an indication of what's to come.


12/01/2011 at 05:46 PM

Earth Defense Force: Insect Armageddon released earlier this year at 40 dollar price point for both the 360 and the Ps3....I picked it up on release day. It was worth every penny of that 40 bucks...that was the right idea for that game there.

And I'd have gladly paid 40 bucks for Shadows Of The Damned on release day. I don't think it deserves its current bargain bin price in various financial outlets...though I'm not going to complain about keeping a bit of extra coin in my pocket!

Log in to your PixlBit account in the bar above or join the site to leave a comment.