
Atari's executives had hoped that between scoring exclusive home rights to the biggest arcade game in the world and a game licensed on what was the most successful movie in history at the time, that people would flood the stores trying to buy Atari 2600s. At that time, they were also trying to push the 5200 as a competitor for the ColecoVision, which launched with Donkey Kong, And in addition to giving Warshaw an impossible time frame to make a video game based on a movie that really didn't lend itself well to video games, they paid what was considered an exorbitant sum for the rights to E.T., $25 million. And given that this was in 1982 dollars, they basically Shemued themselves.