
EA has been losing money this entire generation despite buying up half of the video game industry and gouging its customers right and left, and this is a big reason why. Unless you're making a Halo or Call of Duty game, needing 5 million sales just to break even is setting yourself up for big-time failure. And for all that budget, EA's games are some of the absolute blandest shit I've ever seen.
If it has an EA logo on the box, I generally won't buy it.